![]() ![]() ![]() ![]() There are many marketing-applicable VR/AR use cases that can be borrowed from the gaming community - while it isn’t yet a crowded space.”Ĭosts associated with having a PC that supports VR/AR devices remain a barrier to the technology becoming mainstream, according to Adobe. “That’s why now’s the time to test and learn. “While we are seeing an uptick in social mentions of VR/AR devices related to gaming, we’re not yet seeing the same uptick from marketers,” Tasker said. Marketers should take note that interest in the emerging technologies continues to grow among gamers, with HTC Vive having the largest presence in the segment - and the biggest social buzz - according to Adobe. Adobe also looked at the state of virtual and augmented reality (VR/AR) in the gaming industry. ![]()
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